I help teams leverage their insights to deliver impactful digital marketing campaigns for their audiences.
THIS IS ME
I'm a results-driven and client-centered marketer. I've had the privilege of growing and evolving in this role through my work within fast paced organizations. Take a look at my portfolio and see some of my proudest achievements and a glimpse into the creativity, dedication, and expertise I bring to the table.
As a Product Marketing Specialist at SfC, I specialize in leveraging insightful data to craft impactful go-to-market strategies for our B2B and B2C clients. With a robust portfolio of over 30 digital offerings (professional programs, courses and services) under my belt, my expertise lies in developing targeted strategies across social media, email marketing, and digital advertising that enhance customer engagement and website user experiences. My approach is deeply collaborative, fostering strong team dynamics that enhance the overall workflow and productivity. This, paired with robust communication skills, has been pivotal in improving campaign performance and nurturing a synergistic team environment. The result has been campaigns that not only meet but exceed objectives, showcasing the power of collaborative effort and clear communication.
In 2019, I co-founded a startup that transformed a visionary idea into a e-commerce platform, marking the beginning of an exhilarating entrepreneurial journey. Specializing in beauty materials, we curated a digital marketplace that captivated both B2C and B2B consumers in Angola, establishing a resonant brand presence. Leading a dynamic, cross-functional team, I spearheaded digital marketing strategies that propelled our platform's visibility and customer engagement. We crafted campaigns that resonated with our audience's needs and preferences, fostering a loyal customer base. This venture bestowed me with invaluable insights into the nuances of building, marketing, and sustaining a product in the vibrant digital landscape.
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