In 2025, I revamped the marketing operations at a local organization.
Facing a long subscription sales cycle and inefficient lead generation process, I led the revamp of their marketing operations and client acquisition strategy. I used a systemic, analytical approach to optimize all marketing channels workflows, drastically improving acquisition funnels and brand engagement.
The result was a 66% reduction in the subscription sales cycle, achieving organizational goals in a record time.
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In 2024, I pivoted to providing freelancing and consulting services.
I handled companies struggling with lead generation, sales conversion, tying marketing spend to revenue (attribution), misaligned Sales-Marketing processes, and reporting gaps. I executed MarTech & CRM Strategies focused on full-funnel clarity and conversion. Key initiatives included optimizing websites, landing pages, paid ads, implementing remarketing strategies, coordinating with cross-functional teams, standardizing the data models for accurate reporting, mapping advanced lead processes to enable Sales, and designing segmentation frameworks for scalable personalization.
These projects resulted in clear performance reports, faster sales cycle, higher engagement and conversion rates, predictive forecasting capabilities, justified budget increases, and accurate CAC & LTV metrics.
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