Branding

Reaching 1.4M More Views With Contemporary Branding

Contemporary branding means giving your brand a fresh, modern look that people connect with. It helps you stand out and get noticed by more people. With the right style and message, you can reach 1.4 million more views and grow even faster.

It builds trust with your audience and keeps them coming back. A strong, updated brand can open new doors for your success.

I provided the visual design of the brand assets, being responsible for the conceptualization, coaching the marketing trainees and developing sales and marketing materials.

Revitalizing Branding: Introducing Unforgettable Brand Designs for a Bold New Strategy

Overview

Our team undertook a comprehensive rebranding initiative for a company programs, aiming to refresh and reposition our offerings in the market. Recognizing the need to evolve with changing audience expectations, we embarked on a journey to update our brand elements, aligning them more closely with our core values and market demands.

Objectives

To foster inclusivity and diversity in all brand communications.
To enhance brand appeal and recognition among our target audience.
To increase program inquiries and digital campaign reach.
To maintain brand consistency across the programs while introducing contemporary design elements.

Campaign Details

Visual Revamp: Updated visual elements to a more modern aesthetic, balancing new designs with familiar brand elements to retain recognition.
Color and Typography: Introduced a fresh color palette and typography that better resonated with our audience.
Inclusive Imagery: Ensured diversity and inclusivity in all graphics and images.
Engaging Copywriting: Rewrote sales and marketing materials to be more benefit-focused and engaging.

Performance Highlights

Increased Inquiries: Observed a significant percentage increase in program inquiries post-rebrand.
Expanded Digital Reach: Digital campaign reach grew by a notable percentage on social media networks within six months.
Social Media Success: Achieved a substantial percentage more social media impressions than the industry average in a three-month period.

Challenges and Opportunities

Balancing Old and New: Retaining brand essence while introducing new design elements.
Audience Engagement: Ensuring the rebrand resonated with our diverse audience base.
Training and Execution: Effectively mentoring marketing trainees in executing the new brand strategy.

Future Recommendations

Continued Evolution: Regularly review and update branding to stay relevant.
Feedback Integration: Incorporate audience feedback for ongoing improvement.
Diverse Marketing Channels: Explore new platforms and mediums for brand promotion.

Conclusion

The rebranding of these career-focused programs was a pivotal step in reinforcing our market position as an industry leader. We achieved 1.4M more impressions on social media than the industry average in 3 months. Our substantial improvement in key metrics like program inquiries (35% increase) and social media engagement (21% increase) underscores the success of our efforts. Moving forward, we are committed to sustaining this momentum, adapting to market changes, and continuously enhancing our brand’s appeal to our audience.

Our Frequency

Building Brands That Inspire Growth

We believe branding is not just about design – it’s about telling your story in a way that connects with people. Our team creates bold, thoughtful strategies that help brands grow, stay relevant, and leave a lasting impact. Every visual and message is crafted to elevate your presence and drive real results.

Brand Evolution Strategy

We craft solutions that refresh your brand’s identity, blending tradition with contemporary appeal to meet today’s audience expectations.

Visual Identity Design

Our graphic designs bring your brand to life with modern styles, inclusive imagery, and vibrant storytelling that boosts engagement across all platforms.